Earlier this the Connecticut State’s Office of Culture and Tourism, Department of Economic and Community Development awarded a 27million dollar contract to the New York marketing firm Chowder to rebrand the state and spread the word. Chowder has engaged the film company Lost Highway and independent producer Fred Slobodan to produce the second of two commercials for wide distribution this fall. Litchfield Jazz Festival was selected as the only event statewide to be included.
The tourism commercial will be filmed on August 11 at the 17th Annual Litchfield Jazz Festival at the Goshen Fairgrounds in Goshen CT. The crew will capture shots of the fest to enhance their tale of young travelers visiting the state. They will arrive in time to catch the six-time-Grammy Award winner, bari saxophonist and 2012 festival Artist-in-Residence, Gary Smulyan and his all star Salute to George Coleman, Monk-competition-winning trumpet phenom Ambrose Akinmusire, stellar pianist Benny Green and his quartet, and New Orleans’ premier brass band, the Dirty Dozen Brass Band.
The rolling cameras may also catch new kid-focused activities like a dance class by Matthew Westerby Company and a music class by Gary Smulyan for under 12s and their families, as well as students from the 5-week-long Litchfield Jazz Camp program strutting their stuff in the student tent between Mainstage acts.
Vita Muir, Founder and Director of all programs at Litchfield Performing Arts, a charity dedicated to changing lives through the arts, reports she is excited about the opportunity to help promote Connecticut tourism through the Litchfield Jazz Festival. “I am equally excited,” she says, “to see my 11 month old grandson join in Gary’s music class with his mom, our director of PR and marketing, Lindsey Turner. Calvin’s ready! His mom bought him his own shaker eggs!!!”
For information on visitng Connecticut go to www.ctvisit.com. For Festival tickets go to litchfieldjazzfest.com or call 860-361-6285.